Driver recruitment company turns to Brand8 PR for integrated communications

30/09/2010

We've been appointed by Bradford HGV driver recruitment company Drivers Plus to provide integrated public relations including media relations, research, profile raising activity and e-marketing.

We will also take responsibility for implementing CSR initiatives on behalf of Drivers Plus, as well as organising a series of events at key truck stops throughout the north of England to further raise the profile of the company amongst drivers.

Established in 2003 and ideally located close to the M62 in Bradford, Drivers Plus specialises in the placement of HGV class 1 and class 2 drivers throughout the north of England.

With over 25 years’ recruitment experience, the Drivers Plus team deliver an unrivalled service that is tailored to clients’ individual requirements, from providing a driver for a day at short notice, to a master vendor agreement.

Richard Oldfield, managing director and founder of Drivers Plus, said: “We appointed Brand8 PR as they demonstrated a deep understanding of both our expansion plans and target markets. The team also have an excellent relationship with the regional and trade media, which means they will be able to effectively position us as a market leader in the driver recruitment industry.”

We specialise in combining traditional public relations services with website development, social media and search engine optimisation (SEO) to offer a fully integrated approach.

Jasmine Headley, senior account manager at Brand8, added: “We’re really looking forward to helping to raise Drivers Plus’s profile and the company’s ambitious growth plans mean there will be a lot of exciting news to communicate over the next 12 months.

“Drivers Plus offers both its clients and drivers innovative solutions, which we will communicate regionally and nationally to set the company apart from its competition and effectively position it as a market leader.”

To find out more about Drivers Plus go to www.driversplus.co.uk.

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