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It’s like that, and that’s the way it is…

Content marketing might be the buzzword of the moment, with brands worldwide jostling to get their blogs, videos and infographics read, shared and ‘liked’ to ultimately attract more customers. But in actual fact, it’s far from a new concept. Find out more in Emma Gardner’s blog post

Le Tour

Reflecting on Yorkshire’s Grand Depart, Emma Gardner at Brand8 PR agency Leeds examines how moving images and social media promoted the region globally.

Ahead of the fifth annual Social Media Day, Emma Gardner at Brand8 PR agency Leeds examines eight key ways social media has transformed our lives.