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Black Friday

Black Friday has rocketed in popularity in the UK in recent years, but is it really of benefit to the customers buying the goods or stores discounting them?

Before any content marketing strategy can be created, you must first establish who your audience is. However, many strategies are failing to follow this approach, as we find out.

social media concept - like, share, follow word cloud on a vintage blackboard with a cup of coffee

Our Head of Content, James McCann, examines why brands are so keen to embrace social media, yet lack the processes to effectively measure its ROI.

Milly Rose from Leeds PR agency Brand8 PR on how micro-content is on the rise in the ever changing social media landscape.