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Thought leadership can play a significant role in establishing organisations as authoritative voices in their sector and bridge them into new networks.

Brand8 PR head of content James McCann looks at the key trends in PR and content for 2017 and what businesses can do to harness new opportunities in the coming months.

Business teamwork - puzzle pieces rendered by computer graphic 3D.

PR and content manager Andy Robinson looks at why combining the two disciplines can create new ways of accessing target audiences.

Brand8 PR managing director Rob Smith explains why combining PR and content marketing is the recipe for long-term success.