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Silhouette young man looks sunrise New Year 2017 and greets it.

Brand8 PR head of content James McCann looks at the key trends in PR and content for 2017 and what businesses can do to harness new opportunities in the coming months.

PR and content manager Andy Robinson looks at why combining the two disciplines can create new ways of accessing target audiences.

PR and content marketing

Brand8 PR managing director Rob Smith explains why combining PR and content marketing is the recipe for long-term success.

Effective content marketing involves employing a wide range of tactics and content types to ensure the perfect combination.