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Evaluation success

Andy Robinson explains why accurate analysis and evaluation can help to prove ROI and inform new strategies.

Thought leadership can play a significant role in establishing organisations as authoritative voices in their sector and bridge them into new networks.

Silhouette young man looks sunrise New Year 2017 and greets it.

Brand8 PR head of content James McCann looks at the key trends in PR and content for 2017 and what businesses can do to harness new opportunities in the coming months.

PR and content manager Andy Robinson looks at why combining the two disciplines can create new ways of accessing target audiences.