The integrated PR agency

We’re a Leeds PR agency which understands that effective public relations campaigns involve generating powerful positive media coverage, creating opportunities for genuine audience engagement and managing reputations.

But we also understand that PR campaigns should utilise websites, social media and search engine optimisation (SEO) to effectively communicate across traditional and digital media platforms.

Our knowledge and experience of these platforms means we are able to offer a truly integrated PR service that builds brands, manages reputation and creates the environment for sales through the convergence of these three elements of communication.

By sitting at the heart of this combination, we provide business-to-business and consumer brands with a next generation public relations service that achieves outstanding results.

The public relations campaigns we create and deliver for our clients combine the following specialist areas of communication that utilise traditional and digital media platforms:

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  Media relations

  The media is now more fragmented than ever with traditional and online outlets vying for audiences able to access the information they provide on a multitude of different platforms, from printed publications to smart phones or tablet PCs.

  At Leeds PR agency Brand8 PR we understand the power of endorsement by respected journalists and bloggers. The media relations strategies created at at Leeds PR agency Brand8 PR ensure we target the right audience by using the appropriate combination of medium, message and method to ensure that we use PR activity to positively influence perceptions and behaviours towards your brand, product or service.

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  Word of mouth

  Word of mouth always has been, and always will be, the most powerful form of PR. At Leeds PR agency Brand8 PR we know that by creating advocacy for a brand, product or service through traditional and online peer-to-peer networks it generates PR that delivers trusted endorsement that people will act upon.

  At Leeds PR agency Brand8 PR, we create and deliver word of mouth PR campaigns ranging from product sampling at events to product seeding amongst peer group opinion formers. We utilise innovative guerrilla PR tactics and appropriate social media PR platforms to create a buzz for our clients that builds equity in their brands.

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  Experiential

  Often, the best way for brands to communicate with their audiences is through direct interaction. At Leeds PR agency Brand8 PR we know that experiential PR activity allows people to connect with a brand face-to-face and is a powerful way of communicating both rational and emotional messages.

  At Leeds PR agency Brand8 PR we can undertake experiential PR activity ranging from discrete and effective business seminars to consumer PR events in city centres and shopping malls. Whatever the experiential PR activity, we remain focused on ensuring it enhances brand equity and delivers return on investment.

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  Digital

  A website is increasingly the central PR communications platform for an organisation or brand, in some instances such as with e-commerce sites the website is the business in its entirety. At Leeds PR agency Brand8 PR we know that an effective website provides important audiences ranging from consumers to potential employees with influential PR information and the opportunity to interact whilst simultaneously creating positive perceptions of the brand.

  At Leeds PR agency Brand8 PR we understand the technical aspects of websites, ranging from their information architecture to the limits of their functionality and accessibility. We can integrate this knowledge with a deep understanding of communications to ensure websites are the powerful PR resource they should be, playing a central role in managing a brand’s reputation.

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  Search engine optimisation (SEO)

  There is no point having an outstanding website if people cannot find it online. At Leeds PR agency Brand8 PR we believe it is essential for search engine optimisation (SEO) to be combined as part of your PR activity to ensure that your website can be found above that of the competition when people enter relevant terms into a search engine.

  At Leeds PR agency Brand8 PR we know that simply having optimised PR content on relevant websites, blogs and social media will create a significant increase in inbound web traffic. On a more technical level we can provide your business or brand with an SEO audit which takes into consideration - amongst other things - information architecture, page rankings and link building before advising on a way forward.

  With all search engines applying their own ‘rules’ around search it is also essential that your SEO strategy takes into account what will work effectively. If you contravene these rules, a search engine can blacklist your site meaning people will not be able to find it.

  At Leeds PR agency Brand8 PR we understand and implement effective SEO strategies that integrate with PR and social media activity to ensure a holistic approach to reputation management.

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  Internal communications

  For a brand or organisation to be successful, the people tasked with ensuring its performance must be fully engaged. At Leeds PR agency Brand8 PR we understand how this element of public relations activity is used to build brands from the inside out.

  Internal PR activity can range from specific employee engagement programmes to providing consultancy on the way information flows through an organisation to ensure employees are informed and motivated to achieve business objectives. At Leeds PR agency Brand8 PR we know that organisations which implement internal communications PR strategies benefit from greater levels of productivity and commitment from employees, making this an element of PR activity that cannot be ignored.