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quality

Our head of content James McCann looks at why quality must always come before quantity, but never at the expense of relevance.

Brand8 PR head of content James McCann looks at why accurate analysis of social media activity is essential to gauge success and feed into future activity.

Timing is everything in social media

Our head of content James McCann explains why perfect timing can be poetry in motion in social media.

Brand8 PR head of content James McCann explains why a one-size-fits-all approach to social media platforms is unlikely to push the right buttons.